Washington, DC
About Ypsa Lune
Ypsa Lune is a professional services firm based in Washington DC. We advise U.S. service businesses on how they present their work, capture interest, and convert that interest into booked conversations. The firm was built around a simple observation: most service businesses lose clients not because their work is weak, but because their website never gets around to saying what they do and who it is for.
How the firm started
The practice grew out of client-side work, not agency work. Before Ypsa Lune, our founding consultants sat inside service businesses watching good referrals stall at the same point: a prospect would land on the site, read a mission statement, and leave without reaching out. Fixing that gap turned out to be repeatable, and it turned into the core of what we do now. We kept the consulting habits from those years and dropped the parts of agency life that mostly produced meetings.
That history shapes the questions we open with. We ask who the page is speaking to, what that person needs to believe before they book, and what currently stands in the way. The answers are usually about clarity and sequence, not volume of work.
What we believe about a service page
A service page has one job: help the right person decide to talk to you. Everything else is secondary.
That belief shapes how we work. We push back on redesigns that do not change the words. We argue for fewer sections when a page has too many. We would rather ship one honest case study than a carousel of logos we cannot explain. It also means we sometimes tell a client their page is fine and the problem is elsewhere in the funnel.
The people who do the work
The people you meet on the first call are the people who do the work. We keep a small team deliberately, which caps how many engagements we run at once and keeps quality from slipping when things get busy. Consultants come from operations, marketing, and content backgrounds, and most have sat on the client side of a service business before. You will not be handed to a junior team after the pitch.
We keep the working group small enough that nobody has to be briefed from scratch each week. The consultant who runs your discovery session is the one who writes the copy spec, and the one who reads the page aloud before it goes live to catch what sounds like a brochure instead of a person.
Meet the teamStandards we hold ourselves to
These are the working rules every engagement runs on, whether you hired us for a full rewrite or the strategy layer alone. If any of them does not fit how you work, tell us on the first call.
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Scope in writing
Before work starts, you get the deliverables, the review points, and the boundaries in writing. Nothing is added to the engagement without a conversation first, and nothing is trimmed quietly to keep a timeline looking tidy.
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One point of contact
You deal with one person on our side for the whole engagement. That person knows the brief, carries your questions to the team, and answers them without forwarding you between departments.
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A review pass before delivery
No work goes out without being checked against the original brief. We document what we changed and why, so an in-house marketer can pick it up later without guessing at our reasoning.
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Early notice when a date moves
If a deadline shifts, you hear it from us before you notice it yourself. That usually means a note the day it becomes clear, not an explanation attached to a late delivery, with the reason and a revised date in the same message.
Clients and the work we take
We work with consultancies, advisory firms, agencies, and professional practices. Most have between three and fifty people and a referral-driven pipeline. We turn down work when the fit is wrong: early-stage businesses that need demand generation rather than positioning, and anyone looking for a visual rebrand with no change to messaging.
- Where we are based
- Washington, DC
- Who we advise
- Consultancies, agencies, practices
- Working hours
- Mon–Fri, 9:00 AM – 6:00 PM
Saying no early costs less than a bad engagement for both sides. If the problem you are describing is demand generation rather than positioning, we will point you toward the kind of help that actually fits instead of accepting the project.
How we run a project
Engagements run in phases with something reviewable at the end of each. We prefer short feedback loops. A page reviewed in a week beats a perfect page reviewed in two months, especially when the offer is still shifting. You keep ownership of every account and asset we touch.
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Discovery session
We talk through the offer, the buyer, and the decision you want a visitor to make. Notes from that call become the brief, written in plain language instead of a scoring rubric nobody opens twice.
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Rewrite or build block
We draft the page copy or the structure, depending on what you asked for, and review it with you in one pass. Comments go back into the next version rather than into a separate document.
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Stabilization pass
After launch we check what moved: which sections get read, which calls come in, what questions repeat. The changes after that pass are usually small and specific, not another redesign.
Working alongside your team
Some clients have a marketer who owns the site and wants direction, not execution. That works fine. We can take the strategy layer, write the copy spec, and leave the build to your team, or we can run the whole thing.
What we avoid is unclear ownership, where both sides assume the other is handling a section of the page. We agree on the split in writing at the start, name the person responsible for each piece, and leave your in-house team with a page they can edit themselves later.
- Strategy and copy spec
- We write it, your team builds
- Full engagement
- We handle strategy and build together
- Ownership after handoff
- Every account and asset stays yours
What you can expect from us
Direct answers. A short list of priorities instead of a long audit nobody reads. Honest timelines, including the parts that are boring. And a preference for the change that moves the booking rate over the change that photographs well.
If that is the kind of firm you want to work with, the next step is a consultation. You can also look at how we structure engagements before you book.
Questions we hear on the first call
Do you work with in-house marketers?
Often. We can hold the strategy layer and write the copy spec while your team builds, or run the whole engagement. The split gets written down before we start so nothing is left ambiguous.
What size businesses do you usually advise?
Most clients have between three and fifty people and a pipeline that runs on referrals. The work is about making that existing interest easier to convert, not about cold outreach.
Will you tell us if the page is already fine?
Yes, and it happens more often than you would expect. When the page is not the problem we say so early and describe where the leak is instead, even when that means turning down the project.
How long does an engagement usually run?
It depends on scope, and we will give you a range in writing after the discovery session rather than a number pulled out on the first call. Short feedback loops keep most engagements measured in weeks.
Book a consultation
A first call runs about half an hour. Bring the page you are worried about and the questions your prospects keep asking, and you will leave with a short list of what to change first. No pitch deck, no obligations attached.
Reach the office
- 1201 West Peachtree St NW, Atlanta, GA 30309
- +1 404-522-3616
- [email protected]
- Monday to Friday, 9:00 AM – 6:00 PM